PROJECTS AND REPORTS

TREND FORECASTING SPRING '20

Wovens and Dresses

As an intern, I created a competitor recap of Summer 2019 trends/colors that are forecasted to translate into Spring 2020.

NON-PROFIT MARKETING CONSULTANT

Knots of Love

Serving as a student research consultant, I prepared a one year marketing plan for Knots of Love in Orange County, CA. In the plan, I prepared ideas and strategies based on research & my time spent with this wonderful organization.

FASHION MARKETING RESEARCH PROJECT: THE GROVE VINTAGE

Marketing Research

In my Marketing Research Project, I worked as a student consultant for The Grove Vintage, a women's clothing boutique in Claremont, CA. Research involved interviewing, creating/distributing a survey, and analyzing the resulting marketing strategies.

 NORDSTROM ME

Nordstrom Capstone Project

National Winner 2018

Alongside a small team of fellow interns, I helped develop and create NordstromME, a digital enhancement on Nordstrom.com to support size-inclusivity and more accurate sizes purchased the first time. The attachment acts as a virtual dressing room and helps customers see how clothing fits each body shape before purchased.

TARGET MARKET PROJECT

Introduction to Marketing: Practical Application

The Target Market project was a semester long research assignment in which I studied two companies- Urban Outfitters and Anthropologie. Through aspects such as customer and professional interviews, product research, and industry potential, I was able to study the fashion industry and ultimately draw plans for my own store.